Title: Hit Me With Music
Director: Miquel Galofré
Country: Jamaica and Spain
Language: (Jamaican) English
Hit Me With Music is a documentary about Jamaica’s dancehall scene and especially of one of its biggest names, Yellowman. The documentary is jam-packed with interviews from dancers and street kids to the scene’s biggest stars. Including Mavado, Beenie Man, Bounty Killer, Elephant Man, Bunny Lee, Black Scorpio, Jammys, Tony Rebel, Queen Ifrica, Bongo Herman, Mighty Crown and, of course, Yellowman himself. Their interviews bring insight into dancehall songs, their controversial lyrics, and how a musical phenomenon, such as dancehall, reflects the lives of the Jamaicans.
Dancehall has become Jamaica’s prominent musical export. From the Caribbean soundsystems its sound has spread all over the world, even finding a foothold in far-off Helsinki and Joensuu. The documentary’s main character Yellowman’s reign in the scene started in the 1980s when he drove Jamaica wild with his explicitly sexual lyrics. His success was actually quite surprising as he was born an albino, who are normally discriminated heavily against in Jamaica. However, Yellowman was able to win the hearts of the soundsystem crowd despite his gruesome appearance and skin colour. He has garnered himself a reputation of a supreme performer with his highly physical concerts. His energy, and that of the dancehall scene in general, is beautifully captured in this film, which has been awarded multiple times at reggae film festivals.
This film is part of YardVibes, a streaming platform for content from independent African and Caribbean makers. The platform offers many titles for rent, from feature films and web series to documentaries and short films, with new content added each month. All titles can be rented individually for a modest fee, which will largely benefit the makers. You can find the complete YardVibes film catalogue at www.yardvibes.nl.
YardVibes is part of Caribbean Creativity, an Amsterdam-based non-profit organization that since 2008 has been committed to the production, programming and promotion of Caribbean and other diversity films in the Netherlands and beyond. Over the years, Caribbean Creativity has organized 200+ screenings in film theaters and at film festivals in the Netherlands, including many Dutch premieres. In 2020, when live screenings were often not possible anymore due to the global COVID-19 pandemic, they launched YardVibes. For more information, visit the Caribbean Creativity website at www.caribbeancreativity.nl.